2018 - present
Research methodology • Service Design

Experiment Engine aims to make validating new market opportunities more comparable and reliable. If successful the methodology should become a core Framlabs intellectual property.

The challenge

In the world of uncertainty, there's one powerful methodology to help navigate. The scientific method is the worlds best tool for an inquiry into the future.Its focus on rigour, repeatability, generalizability, reduction of errors and biases, and transparency in reporting help curious minds investigate future opportunities.

Why then the business methodologies are so lax? Borderline shamanistic. Inaccurate. Lazy. Opaque. Unpredictable.

The Experiment Engine attempts to marry the principles of scientific method with business exploration.

The framework builds on top of my Data Driven Design methodology, and packages it into a boilerplate model using digital marketing tools.

It is designed to significantly lower our client's risk of exploring new opportunities. An experiment happens under a throwaway brand, and Framlabs holds and processes all the data.

Still, our clients get thorough, anonymised reporting, in a simplified language suitable for human discussion. :)

The final Experiment report is comprehensive and offers a complete description of our methods for the purposes of repeatability and transparency.